If you have an online business, one of the best ways to increase sales and revenue is to build yourself a list of subscribers who are interested in your products and services.
Once they have signed up to your list, you can send them helpful hints and tips and occasionally then send them offers to your products or services. However be very careful to offer them content that engages and helps them, rather than bombarding them with sales offers.
Where do I start?
One of the first things you should do when creating an online business is to start your mailing list. A mailing list is a collection of email addresses from people who have opted-in to receiving messages from you.
The advantage of having an email list is that you can email your subscribers at any time. You can share valuable tips and information with them. You can also promote your own products or someone else’s affiliate.
Not only that, but email marketing is more effective than social media marketing. You also don’t have to worry about the increasing cost of social media ads in order to be found. Instead, you just pay your monthly (or annual) fee and you get to continue your relationship with your subscribers for years to come.
If you haven’t already, you’ll need to sign up with a mailing list provider. Some of the best providers include Aweber, Drip, MailChimp, and ConvertKit.
Once you have your mailing list set up, you’ll want to focus on getting subscribers to join your mailing list. Here are a few ways you can do that…
Use Facebook to Grow Your Mailing List
Every brand should have a Facebook Page. Even if you update it sporadically, you still want one. That’s because many people use Facebook’s search engine when they’re in need of a product or service. If you don’t have a page, you’ll miss out on a lot of profits.
Create Your Facebook Header
The first thing visitors will see when coming to your Facebook page is your header. This is the place where you can place a large photo depicting your niche, business, or brand. You can also place a video in this area.
Your video will begin playing automatically with no sound when someone browses your page. This is a great way to introduce new visitors to your brand and content. All your relevant business and website information should be in the video, including a link to subscribe to your mailing list.
Add Your Opt-In Form
This may seem simple, but many businesses fail to place a sign-up form on their page. When this happens, it leaves the visitor searching for it on their own trying to locate your newsletter.
It’s always best to give your visitors as few steps as possible, making the process easier for them. Facebook allows you to include a “call to action” button on your page. Select the “sign up” option and direct your fans to your latest landing page.
This may seem simple, but many businesses fail to place a sign-up form on their page. When this happens, it leaves the visitor searching for it on their own trying to locate your newsletter.
It’s always best to give your visitors as few steps as possible, making the process easier for them. Facebook allows you to include a “call to action” button on your page. Select the “sign up” option and direct your fans to your latest landing page.
Host an Event
Events on Facebook are great because they allow people to keep up with birthdays, parties, and graduations. They’re also very beneficial to businesses. Do you have a webinar coming up? A special celebration related to your niche. Create an event for it.
You can then choose to invite people like your subscribers or fans of your page. The event gives those invited the option to check whether they are coming, via an RSVP page.
If someone checks that they’re attending the event, it then goes onto their Facebook profile. When this happens, word of the event spreads to their friends, giving you the opportunity to reach an even larger audience while growing your list.
Consider Facebook Ads
Still not seeing your subscriber number as high as you want it to? Consider running an ad on Facebook. The website has targeting features that allow you to reach the right audience. When doing this, don’t forget link to a landing page that’s been optimized for both desktop and mobile users.
Facebook is one of the most trusted social media websites available, making it a great place to find new subscribers and connect with your fans.
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I hope that you have found this article helpful and interesting. If you would like more help in growing your business, please email me on ali@alimcoaching.com, or call me on 07968 134048.
Warmest wishes
Ali
Ali M Coaching
Alimcoaching.com
