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Tools Talk: All about internet marketing tools

Who doesn’t want inexpensive internet marketing tools?

In this day and age when advertising your business online is the way to go, it’s a must that you avail of internet marketing tools at the lowest cost possible. How do you know what you need and how to get hold of them? How can you make the most out of these low cost internet marketing tools?

These low cost internet marketing tools aim to better your website and promote them to massive audiences regardless of their location and business niche.

Here are some tools to help you market your business:

1. Software

There is software specializing in internet marketing. These programs are affordable internet marketing tools.  They attract traffic, communicate your site to anyone online, harness and trim down your keywords, track your site visitors and create links to other sites. Of course, the phrase “low cost” emphasizes that you should not spend a large amount of money on them. Watch out for internet marketing tools that promise the earth, but actually do not deliver and just take a large chunk of your marketing.

2. Website packages

There are many low cost internet marketing tools and companies that do the following: hosting and designing your site, getting your domain, offering technical help, configuring and upload your files, and doing your Google keywords or AdWords campaign to attract traffic. These are available in website packages that you can sign up to anytime. Choose a package that caters to your site’s needs and to your budget.

3. Mailing lists

When you visit the ‘inbox’ folder of your emails, you read nothing but website promotions.  That’s email marketing.  It boosts your business like no other method. Be very aware of the rules about spamming. Ensure that your subscribers have opted in to your emails and are therefore on the “safe lists” that make your mails spam-free. You can also buy mailing lists from the internet or work with JV (Joint Venture) partners.  

4. Data Submitters

This is a money-saving internet marketing tool that works like magic. Have a data submitter of your own and amass tremendously huge hits.

5. E-books

Integrate a free E-book in your site for people to download once they have subscribed to your emailing list.  If you give away free information and value, you keep people’s interest and attention and hopefully they will keep visiting your site in the future. That’s one very affordable internet marketing tool for you.

6. SEO tools

Internet marketing is not complete without the standard SEO tools. Search engines remain as the major powerhouse in marketing so never leave this part out. Generate traffic through this effective low cost internet marketing tool.  If you are not sure how to do this yourself, there are plenty of companies who specialize in doing this and often for a small amount of money.

However, if you are going to outsource your SEO, before you sign up to a company, study the package deals; analyse the contents and benefits before deciding who you will go with.

I hope that these hints and tips have given you some value, if you would like any help with any of the above, please email me on ali@alimcoaching.com.

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Internet Marketing Strategies that Won’t Break the Bank!

To promote your new business and to let people know that it exists,  you can utilise a lot of various Internet marketing methods.  You don’t have to spend millions of pounds just to get some decent exposure for your company.  There are ways to make your business be seen and felt without spending a lot of money on advertising.

Make use of your online power – through Internet marketing.  Here are simple methods that you may employ to boost the visibility of your business without spending more than what you can afford.  However, these techniques need patience and some footwork to produce satisfying results.

Firstly, you need a website before you can make use of these low cost Internet marketing strategies.  So create one or hire a web developer.  It will display your products and services. This will be used in employing the following Internet marketing techniques.

1. Affiliate Marketing

This is the process of recruiting a network of smaller websites known as affiliates to drive targeted traffic to a website.  Ad copy and links will be provided by the advertisers.  You will have to pay a certain percentage of the sales profit to your affiliates.

2. Links

One of your goals should be to attain a good ranking with search engines.  One way to do it is through link building.  This could be done through trading links to other businesses that are related with yours.

3. Newsletters

Sending out newsletters to your subscribers (those who signed up for your newsletters) will help greatly in establishing a good working relationship with your customers or prospective customers.  It has to be short, sweet, consistent and written for a general audience.  You also need to do this on a regular basis, whether once a week or once a fortnight. 

4. E-mail Marketing

As one of the best cost-effective Internet marketing tools, it stays as a very important method of keeping your customers aware of your products and services. Just make sure to avoid spamming or you will have to close down you business due to complaints.  Ensure that you have an opt-in form on the front page of your website giving you permission to email your subscribers.

5. Articles

If you put quality content in the form of articles in your website along with your products and services, search engines will have to index your website.  Getting you website indexed by popular search engines means more traffic for you.

6. Forums

Expand your Internet network is through joining forums that mainly discusses stuff regarding or related to your products and services.  Actively posting responses or answers and asking relevant information will build your reputation as that forum’s member and boost your company’s visibility through your signature files.  These signature files are those that go with your every post.  Links to your website could be included in this signature and your email address.

If you would like some help with marketing your business on the internet, email me at ali@alimcoaching.com and visit my website at www.alimcoaching.com