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Hiring a Consultant for Internet Marketing

Ali M Coaching - Internet Marketing

Are You Already Marketing On The Internet?

Take a moment to think about how you would really answer this question.  If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet Marketing campaign, they may already be marketing their products and services on the Internet.  This article will examine some subtle ways business owners may already be marketing their business on the Internet.

Do you have a website for your business?  If you answered yes to this question then you are already marketing your products or services online just by virtue of the fact that you have a website online.  Having a live website means there is the potential for curious Internet users to access your website.  You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavours; this is a form of passive marketing.

Do you participate in Social Media posts and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online.  Savvy business owners realize the importance of participation in industry related groups or posts to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts.  However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet Marketing which result from Social Media participation just by doing something they enjoy and may be doing as a form of leisure activity.

Keywords and Optimization

Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords.  These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website.  Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so.  This tendency, however, can result in search engines boosting your website rankings for these particular keywords.  The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.

Customer Feedback

Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.

We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.

Hiring an Expert

If you are considering jumping into the world of Internet Marketing but do not have experience in this type of marketing, it is definitely worthwhile to consider hiring a consultant to assist you in your advertising endeavour.  This is important because they can do a great deal to assist you in ensuring that the marketing effort is a success.  You may pay more for their services than you would to handle the Internet Marketing on your own but the results you gain from the effort will likely be significantly higher.  Hiring a consultant to assist you in your Internet Marketing campaign is even a worthwhile endeavour if you have some experience in Internet Marketing but are competing in a competitive niche and need some additional assistance to help you rise above the competition.

Choosing the Right Consultant

The key to hiring a consultant to assist in an Internet Marketing campaign is to hire the right consultant.  You will find there are many different options available to you as Internet Marketing has become a huge industry.  However, not all consultants are created equal.  You may find that some consultants can create significantly better results than other consultants.  There are, however, a few characteristics to look for when seeking a qualified consultant in the Internet Marketing industry.  Surprisingly cost is not one of the most important considerations.  Experience and past performance are much more important.  You can compare costs among consultants who are similarly qualified but using cost as a primary source of evaluation is not recommended.

Choose Someone Who Has Experience

Experience is very important when it comes to selecting a consultant to assist you in an Internet Marketing campaign.  Experience is critical because consultants who have a great deal of experience also have a great deal of understanding of which techniques work best and which techniques are not as effective.  This can save you a great deal of time and money as there will likely not be as much experimentation necessary as there would be with a less experienced consultant.  More experienced consultants will also likely be better skilled at dealing with clients and will likely answer your questions more quickly and keep you better informed about the progress of your Internet marketing campaign.  All of this is important because you will likely be very interested in receiving progress reports and staying up to date on everything that is going on with your Internet Marketing campaign.

Ask For Recommendations

Seeking out a consultant in the Internet Marketing industry with an excellent past record of performance is also very important. This is so important because consultants who have had a great deal of success in the past will likely have a great deal of success while assisting you as well. Past performance is considered to be one of the best indications of future performance. This does not mean that new consultants are necessarily going to perform poorly but there is some risk involved in selecting a consultant who does not have a great deal of experience or who has not performed well in the past. You can feel much more confident putting your Internet Marketing campaign in the hands of a consultant who typically generates the type of results you are looking for in your own Internet Marketing campaign.

Value for Money

Once you have evaluated consultants on the basis of experience and past performance, it is time to start considering price.  Considering price early in the process of seeking a consultant may cause you to be influenced by price over performance.  Some consultants may be incredibly affordable but if they are not capable of producing the desired results, it may end up being a complete waste of money.  However, once you have narrowed your list of potential consultants down to a few qualified candidates, it is definitely time to start comparing prices.  Once you are confident each of the candidates on your list is well qualified, choosing the least expensive candidate is not always the best investment of your money.  However it is important to note all of the fees involved to ensure you are making an accurate cost comparison.

If you need some help with your business Internet Marketing, please feel free to email me on ali@alimcoaching.com and we can have an informal chat about how I can help you to turn your expensive hobby into a thriving business.

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Internet Marketing for Beginners

Internet Marketing Success for Beginners

Internet Marketing for Beginners

Internet marketing for beginners is somewhat of an oxymoron.  This is because while in theory the concepts behind Internet Marketing might be quite simple; executing effective strategies can be extremely difficult.  With this in mind, this article will attempt to explain the concept of Internet Marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet Marketing campaign. We will cover concepts such as creating a website, placing sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.

Where Do I Start?

One of the most basic steps for starting an Internet marketing campaign is to create a website.  If you don’t have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products.  If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website.  However, sometimes this can be a false economy.  Hiring a web designer is worthwhile because he or she can work to create a website which is attractive, functional and suitable to your products and offerings. He or she can also help you include more advanced features on your website, such as connecting it to your autoresponder, setting up payment options, automating tasks, SEO and ensuring that you have the correct Meta tags and keywords.

Learning about Internet Marketing

Internet marketing is not overly complicated but it is also not a process in which anyone can excel without making attempts to learn more about the subject.  Business owners who do not know a great deal about Internet marketing, but who wish to implement Internet Marketing into their overall marketing strategy should carefully study the basic principles of Internet Marketing before launching their online marketing campaign.  Fortunately for these business owners there are a variety of options for learning about Internet marketing.  These options may include online research, reading published books and studying successful Internet marketing campaigns.

Internet Marketing for Beginners

E-newsletters

Sending out e-newsletters can also be a part of an effective Internet Marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, special offers, product updates, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.

Email Marketing Campaigns

Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam.  The correct way to do this is to only send out the emails to users who have opted in to your email mailing list.  Another way to do this is to provide value in the emails as opposed to just including advertisements.  This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

Optimizing Your Website

Optimizing your website for search engines is a critical aspect of an Internet Marketing campaign.  Search engines rank websites according to quality and relevance for particular search terms.  Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject.  This means the Internet users are likely to only visit websites which rank well with search engines.  Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users.  Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will always get more traffic to their website.

SEO

Search engine optimization (SEO) is one of the most important aspects of any Internet marketing campaign.  SEO is so important because it dictates the ranking of your website on popular search engines.  Internet users value these results and are not likely to seek out websites which do not rank well with search engines.  Conversely, high ranking websites can enjoy a great deal of increased website traffic as a result of these rankings.

Internet Marketing for Beginners

Do Your Research

Researching Internet marketing online is one method which can be used for learning more about this topic. This type of research can be very informative and can provide the business owner with a great deal of advice and other information. However, it can also provide the business owner with a great deal of misinformation. When researching any subject online it is very important to note that not all of the information available online is accurate. This may be due to a variety of factors including content which is written by those who do not have a great deal of knowledge about the subject matter as well as content which was written years ago and is outdated. This can be frustrating but fortunately business owners can still learn from the Internet. This just means they should be more cautious about accepting information as being accurate and may wish to verify the information they obtain before implementing an Internet marketing strategy.

Published Books on Internet Marketing

Published books are another valuable resource for learning more about Internet marketing. There are a variety of books available which focus on this subject and provide a wealth of useful information.  When selecting a book for use as research material it is important to seek out a book which received independent reviews which were positive.  It is also important to seek out books which were published recently. This is important because the Internet marketing industry is evolving continuously and a book that was published only a few years ago may be outdated and may lack information on some of the new developments in the industry.  The appeal of using published books to learn about Internet Marketing is you can keep the books on hand for easy reference when you launch your Internet Marketing campaign.

Study Successful Internet Marketing Campaigns

Finally business owners can learn a great deal about Internet marketing simply by studying successful Internet Marketing campaigns.   If your business offers products and services in a particular niche consider entering relevant terms in popular search engines and studying the websites of some of the highest ranking businesses.  This can provide you with a great deal of insight into what these business owners are doing which may be contributing to their success.

Examining everything from their website design to their search engine optimization strategies and even the content on their website can help you to determine why they are more successful than you.  You should also consider how they are marketing their website which may include banner ads, affiliate marketing programs or other types of advertising. Armed with this information you can take the opportunity to implement changes to your own website and marketing strategy which may help you to gain a greater degree of success. Care should be taken to not copy anything directly from your competitors but to rather try to emulate their degree of success in your own way.

Market Research

Conducting market research can do a great deal to help you determine whether or not you should invest in an Internet Marketing campaign for your business.  This step is very important because it will give you a good indication of whether or not you should even begin marketing your business on the Internet.  Hiring a person or company who specialize in market research is recommended because they can conduct this research quickly and efficiently and will likely gain a great deal of valuable information as a result of their research efforts.   If they determine your business can benefit from an Internet Marketing campaign, it is time to start thinking about how you want to advertise your business online.

Internet Marketing Success

The potential for success with an Internet Marketing campaign is virtually limitless. The success you enjoy is only limited by your ability to promote your products and services and execute effective marketing strategies.  Some of the marketing strategies you may wish to employ may include optimizing your website for relevant search terms, placing links to your website judiciously on the Internet, writing and publishing e-newsletters and blogs and utilizing affiliates to promote your website.

Hire a Professional

Seeking the help of professionals can be an extremely worthwhile investment.  If you are not well versed in the industry of Internet Marketing, hiring a firm with a great deal of expertise in this industry can be very helpful.  They can assist you by consulting with you to determine which marketing strategies will be most effective, designing advertisements for your campaign, helping you to orchestrate your Internet Marketing campaign and evaluating the results of marketing efforts to determine which strategies are working and which are not. If you increase your customer base, sales and profits, any money that you have invested will be money well spent.